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Citing Michael Cox, Wine's of Chile's UK Director, as the driving force behind the organization's successful efforts, the article went on to say:
"Today, there is no question that the Chilean office in London...is way ahead of the rest of the pack. Among the initiatives that are thought to have contributed to Chile's current success in the UK has been the presence at several consumer events and the launch of an annual Export Awards tasting in Santiago at which top UK palates judge wines that are intended for sales in their country."
There's more on the way!
Wines of Chile is working around the clock--and around the world--to spread the news of the terrific wines made here between the Andes and the Pacific, between the Atacama Desert and Antarctica. Take a look at our Events Calendar to see what's coming up next at a venue near you!
About Wines of Chile:
Wines of Chile is a promotional body that represents 90 Chilean wineries with offices in Santiago and London. Its members belong to one of two well-established associations: Viñas de Chile and Chilevid. Wines of Chile was founded in July 2002 to position Chilean wine around the world through strategic marketing and promotional activities.
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