Programs

WoC has programs operated by WoC offices and Marketing and Public Relations agencies in 5 countries:

  • USA: WoC USA
  • UK: WoC UK
  • Canada (agencies in Vancouver, Montreal, and Toronto)
  • Asia
  • Brazil

In conjunction with ProChile, we cover 12 to 15 complementary markets in Latin America and Europe.

Activities include:

  • Extend invitations to winewriters, buyers, and sommeliers
  • Conduct Tastings and Seminars in key markets
  • On-line Blogger Tastings
  • Presentations at Trade and Consumer Fairs
  • Publication of Advertorials and Newsletters
  • Advertising in Specialized Magazines
  • On-trade Promotions
  • Point of Sale Promotions
  • Annual Wines of Chile Awards and Innovation Awards
  • Sommelier Summits
  • Market Intelligence