Wines of Chile organised a special launch in Houston to promote Chilean wine at one of the city’s most celebrated events, the Houston Rodeo. This annual event is always filled with good times and plenty of wine, and Chile was the featured wine country in the wine garden which also showcased the winners of the Houston Rodeo Wine Competition.
As well as the public tastings in the gardens, Master Sommelier and Chilean wine expert Fred Dexheimer was on hand to lead specialised tastings for sommeliers and press at a popular wine bar in the city. Fred led the educational seminars at Camerata bar tasting and talking through Chile’s different regions, the different climates found on the coast, entre-cordillera and Andes, and Chile’s most notable varieties.
“I’m fired up about Texas and Chilean wines,” said Master Sommelier Fred Dexheimer after the event. “There is an incredible enthusiasm for super-premium and luxury South American wines from both the trade and consumers. These wines pair beautifully with the big flavors of Texas food; Spicy Carmenere pairs perfectly with big, bold BBQ.”
Texans will have many more chances to try beautiful Chilean wines as SPECS, one Texas’s biggest wine chain stores, will host 40 tastings during the last two weekends of April at select stores in Houston, Dallas, Austin and San Antonio. “Texas is one of the largest markets in the US for Chilean wines,” commented Wines of Chile USA Executive Director, Marybeth Bentwood. “Based on the warm welcome we’ve received by Houstonians and the interest they’ve shown in super-premium South American wines, I couldn’t be more excited to increase our educational efforts across the state.”
Houston is the fourth largest city in the US, so an important market for wine sales. Wines of Chile are also focusing on Dallas, another of the top 15 wine consuming cities in the US, and will be participating in TexSom – one of the country’s best sommelier events – held there in August.
As more events and tastings are being planned across the state, this year marks Wines of Chile’s new focus on going big in Texas!
By Amanda Barnes