Alejandro started writing about wine in the nineties. In this period he served as Editor of the culture part of “La Época” newspaper. In 1996 he helped to found Chilevinos.com and then in 1999 he become its Editor. He also collaborated with different magazines such as Gourmand and Qué Pasa, La Tercera newspaper and WineToday.com web from New York Times related with wines. Since 2007 Alejandro is the Editor of Wain Magazine. He has participated as a judge in several competitions including Vinitaly, Concours Mondial de Bruxelles, Baccus in Spain and Catad`Or in Chile and Argentina.