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THE BEAUTIFUL SOUTH

Annual Trade Tasting 2013 – London

Wednesday 11th & Thursday 12th September 2013

Olympia 2, Level 2, Hammersmith Road, London, W14 8UX

Dear Winery

Wines of Chile, Wines of Argentina and Wines of South Africa present THE BEAUTIFUL SOUTH tasting; a collaboration between the three well established Southern Hemisphere wine producing countries. This partnership will enable visitors to attend one event but taste, learn and trade with all three countries.

This initiative is a confident and dynamic move. Chile, Argentina and South Africa are driving change within the UK market and The Beautiful South tasting reinforces this position. Listening to the trade and making a strong statement, this imaginative collaboration is seen as an exciting, innovative idea and has been fully embraced by the UK trade.

We believe The Beautiful South tasting will entice a wider, more senior level, of the trade. Buyers and journalists will be able to get a firm understanding on the Southern Hemisphere in two days.

In addition to a growing database of European buyers, the Beautiful South team will be inviting buyers from all sectors of the UK trade including Independent merchants, multiple retailers, on-line retailers and regional wholesalers. We will also invite our on-trade database of sommeliers and restaurant wine buyers plus regional and national press.  Having the combined resources we intend to  bring guests from a wide range of countries including Netherlands, Belgium, Germany, Denmark, Sweden, Canada and the US.

Attached is the press release that went out to the trade and was met with a very positive response, this event is the ‘must’ attend tasting of 2013.  A website is currently under construction,www.thebeautifulsouthtasting.com this will be used to keep the trade up to date with the planned activities and also where guests register their attendance. We have also set up a Twitter account @Thebeautifulsouth we hope that you will follow and also contribute to keep the excitement leading up to the tasting going.

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