As one of the most important wine trade fairs in the world, VINEXPO still reigns on high. With over 48,000 attendees and over 2,400 exhibitors, this Bordeaux wine fair is the biggest showcase for the wine trade and Wines of Chile (WOC) were in full force with 26 producers presenting their wines on the bustling stand.
“When you have a certain aim you have to be in places where you are seen,” says Aurelio Montes, the newly appointed Vice-President of Wines of Chile. “If you hide at home you will be no-one. You may not have the best meetings when you are at a fair, but you are here and people see you when they go by. That is so important.”
With over 40% of visitors coming from outside of France (mainly other parts of Europe, Asia and North America), VINEXPO is the world’s largest and most international wine forum. “It’s been very productive that vineyards could visit their present clients and we have had a lot of Asian visitors coming too,” says Alvaro Arriagada, Europe Manager of WOC.
As well as networking, it’s a chance for producers to present their novelties on a global stage. “It is important to show new developments, new wines and new innovations,” explains Aurelio who has been coming to the show with his winery Montes since 1991. “People come for many purposes. They come to say hello, and to discuss business issues too.”
“We saw the majority of our customers from around Europe,” commented Thierry Villard, from Villard winery about this year’s fair. “Visitors can appraise all the new products, trends and market performances, renew acquaintances and develop new partnerships.”
As well as the trade fair, the visit to Bordeaux was an opportunity for the Chilean visitors to enjoy a bit of the ‘bon vie’ in France. WOC organised a trip for producers to visit world renowned Chateau Margaux for a bit of pleasure and an insight into Old World wine. “Visiting Bordeaux is always a challenge because you can visit and taste some of the most outstanding wines in the world,” explains Alvaro, “you can smell the history of what is in this wine, a story that is more than 500 years old… It’s a big challenge for us as a younger producer. We have a very high quality – there’s no doubt of that – we are just much younger.”
As Chilean producers gained a global perspective and networked with international clients in the heart of Old World wine, Chile’s innovative and outstanding premium wines on show at VINEXPO set forth to illuminate the way for the New World.
This year producers who went to Vinexpo with Wines of Chile were Viña Santa Alicia, Viña Indomita, Viña Dos Andes, Chateau Los Boldos, Viña Valle Secreto, Las Niñas, Viña Casas del Toqui, Casas Patronales, Villiard, Viña Chocolan, Viña Siegel S.A., Junta Winery, Loma Larga Vineyards, Terranoble, Viña Valdivieso, Viñedos Emiliana, De Martino, Viña Koyle, Viña La Rosa, Santa Ema, Grupo Belen, La Ronciere, VIK, Apaltagua, Chilean Wines Company and Viña Casa Silva.