China (Guangzhou) International Wine & Spirits Exhibition was launched in 2005, when tariffs on imported bottled wines were reduced from 43% to 14% as part of China’s WTO commitments. This tariff reduction quickly spurred the steady growth of imported wines from both the Old World and the New World.
In just a short period of time since its first edition, Interwine China quickly gained local and international recognition for its international appeal and its ability to “inter-connect” (hence its abbreviated name Interwine China) international wine producers with China’s most sought after importers and buyers, distributors, wholesalers, retailers and buyers from restaurants, hotels and corporate event organizers.
Held biannually (Spring show in May, Autumn show in November), each Interwine China edition is attended by more than 500 exhibitors from over 20 countries, 20,000 trade visitors from the key cities of Guangzhou, Shanghai, Beijing and 17 cities including 2nd Tier, 3rd Tier and fast-growing consuming markets. Interwine China is without a doubt the most important trade exhibition for international producers serious about doing business with China –right here in Guangzhou, the Gateway to China.