Chile’s wine community was well represented on the other side of the globe at the three day wine trade fair, Prowein, in Dusseldorf, Germany, recently. Wines of Chile had a section at the well renowned wine fair with 50 producers from the country showing their wines and offering tastings to trade visitors from all over the world.
The fair (from 24th to 26th March) has been hailed as a success with a 6% increase on visitor numbers from last year reaching over 44,000 visitors from 48 countries over the three packed days of networking.
The importance of being present in these international forums is not underestimated and Wines of Chile’s representatives were in full force at the trade fair with trained sommeliers specially hired to help tell the story of Chilean wine as visitors tasted a great variety of wines on offer.
“Prowein was an excellent fair, we received many new importers and all of the vineyards were very satisfied,” said Alvaro Arriagada, Europe Area Manager for Wines of Chile, who was representing WOC at the event.
This year Wines of Chile united with Wines of Argentina, Wines of Uruguay and Wines of South Africa to present ‘Flavours of the South’ and combine efforts to make a real impact for wines from the southern regions of the New World.
This year the fair was expanded over two more exhibition halls to offer more space to show a global range of wine within one trade fair. “ProWein gives you the opportunity to see the whole world of wine in one location and at the same time to discover many new producers and products – that’s like heaven for a professional like me!” said Joshua Wesson from New York ProWein. “I’m already looking forward to ProWein 2014.”
Chilean wineries in attendance were: William Cole Vineyards; San Esteban; Estampa; Anakena; Enolia Fine Wines; Junta Winery; Indómita; Casas del Bosque; Viñedos De Aguirre; Vinos del Sur; Santa Alicia; Viu Manent; Morande; Vistamar; Viña Pérez Cruz – Casa Marín; Apaltagua; Botalcura; Bisquertt; Matetic; Los Boldos; Casas Patronales; Quintay – Loma Larga; Valle Secreto; Odfjell; La Rosa; El Principal; Siegel; J. Bouchon; Maquis – Calcu; Tres Palacios; Casa Donoso; Luis Felipe Edwards; Montgras; Valdivieso; Koyle; Veramonte; Casas del Toqui; Santa Ema; Garcés Silva; Kupal Wines; Dos Andes; Cremaschi Furlotti; Terraustral Wine Company; Teillery; Hugo Casanova Wines; MOVI Villard / Polkura; San José de apalta; and Chilean Wine company.
Prowein 2014 will be held from 23rd – 25th March.
By Amanda Barnes
Photographed: Anita Jackson from the UK office of Wines of Chile, and Wines of Chile Manager Claudio Cilveti