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“Vinos de Terroir” seminar and tasting spark online chatter

An engaged audience at "Vinos de Terroir"

Chile’s exemplary terroirs have inspired tremendous online discussion following Wines of Chile’s “Vinos de Terroir” seminar, which was held at chic restaurant Colicchio & Sons in New York City’s Meatpacking District on November 13.

As described in our recent press release, the seminar – delivered by Chilean terroir specialist Dr. Pedro Parra – educated an audience of journalists, sommeliers, and other trade professionals about Chile’s unique geographic and geologic properties, showcasing the country’s terroir diversity.

Pedro Parra (center) speaking in NYC, with Sandy Block (left) and Mark Oldman (right)

With an overall objective to showcase the Chilean wine industry’s skill in producing high-quality wines that impeccably communicate Chile’s unique environmental features and winemaking artistry, “Vinos de Terroir” successfully provided a powerful taste of terroir through the following 10 expressive icon wines:

• Cipreses Vineyard 2011 | Casa Marín
• Casa Real 2009 | Santa Rita
• Don Melchor 2008 | Concha y Toro
• Carmín de Peumo 2008 | Concha y Toro
• Altaïr 2007 | Altaïr
• Don Maximiano Founder’s Reserve 2007 | Errázuriz
• Seña 2007 | Seña
• Montes Alpha M 2010 | Montes
• Lapostolle Clos Apalta 2009 | Lapostolle
• Montes Folly 2009 | Montes

Sampling terroir

Tasted wines met various criteria for quality including price, critical acclaim and top ratings by wine experts, viticultural heritage, and terroir characteristics, taking the New York audience on a sensory journey to Chile.

“The tasting was very informative and well organized,” said Nathan Wesley of Wine Spectator. “I feel like I could spend a week with Pedro [Parra] and still only scratch the surface of terroirs in Chile. He’s a wealth of knowledge.”

Master of Wine Sandy Block led the tasting while author and TV personality Mark Oldman moderated the overall event. Master Sommelier and Wines of Chile Educator Fred Dexheimer organized wine service.

Mark Oldman

Fifty-eight attendees participated, including 36 VIP guests consisting of prominent members of the press, and key on- and off-premise personalities.

Impeccable food service

A marvelous lunch buffet followed, providing a relaxed opportunity for guests to again taste wines while enjoying a meal of superb cuisine.

 

“Vinos de Terroir” was a relatively small and intimate occasion, but the event has generated a significant online impact through Twitter posts, Facebook photos, and multimedia discussions.

Using the #TerroirChile hashtag for Twitter, the seminar’s effective media output resulted in 245,093 views, 1,061 “likes”, 147 shares, and 68 comments (as of December 7, 2012).

Further promoting “Vinos de Terroir,” four entertaining and informative videos about the event were created and published on Wines of Chile’s Youtube channel, contributing to the web chatter:

Part 1 – Speakers from the Vinos de Terroir Tasting in New York City discuss Chile’s wines and terroir.
Part 2 – Sandy Block and Pedro Parra speak about how terroir is interpreted in different ways.
Part 3 – Mark Oldman and Pedro Parra focus on pushing the limits of terroir.
Part 4 – Sandy Block, Pedro Parra and Mark Oldman share their perspectives on the wines tasted.

Online reviews of “Vinos de Terroir” by well-known journalists and bloggers include posts by 1 Wine Dude, Gabe’s View, Terroirist, and Cheers.

Chilean wine creates a buzz

“Excellent tasting … glad I could be there,” Gabe Sasso of Gabe’s View told Wines of Chile after the event. “I was really knocked out by a lot of the wines.”

“It was very well done and a good tasting,” agreed Michael Schachner of Wine Enthusiast. “Great lunch, too.”

Left to right: Sandy Block, Pedro Parra, Wines of Chile USA Director Lori Tieszen, and Mark Oldman

"Gracias New York" for a fantastic event

Chilean wine creates a buzzImpeccable food service"Gracias New York" for a fantastic eventMark OldmanPedro Parra (center) speaking in NYCSampling terroirAn engaged audience at "Vinos de Terroir"Left to right: Sandy Block, Pedro Parra, Wines of Chile USA Director Lori Tieszen, and Mark Oldman

One Response to ““Vinos de Terroir” seminar and tasting spark online chatter”

  1. Jaime Contesse G says:

    We have to thanks Pedro for his compromise with the Aymaras indian community. in the Salar de Atacama desert in Chile. With his His enthusiastic character and deep knowledge in Terroir, they have been able to reach a noble quality of AYLLU wine, an inspired mystery in the most dry deser in the world, over 2.400 m of altitude produce by ancient communities . Pedro, the challenge is just starting, we will ever give up to produce the best, quality, and better standards of living for this ancient farmers. In the near future we want to be in NY, and be the number one.

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