Chilean wine is rapidly gaining popularity in Hong Kong, the South China Morning Post reports.
According to statistics compiled by Hong Kong’s Trade Development Council, wine imports from Chile have risen an astounding 36% this year, exceeding the growth of New World competitor New Zealand.
In comparison, import of wine from France to Hong Kong dropped 25%, and overall wine imports fell as well, primarily due to France’s decline this year.
Ali Lai, exhibitor for a Chilean beverage distribution company, attributes this development to the willingness of consumers to spend more money on New World wines like those from Chile, which offer a pleasing combination of quality and value.
“It goes with the guarantee that the wine will never be bad,” Lai tells the South China Morning Post.
Distributors of Chilean wine were present at the Hong Kong International Wine and Spirits Fair at the city’s Convention and Exhibition Center on November 8-10.
Asia’s largest wine event provided a venue for perpetuating Chile’s momentum and popularity in the hub of the region’s wine trade.
Sommeliers, investors, industry professionals, journalists and consumers converged to engage in networking, tasting and education at the massive fair, which is organized annually by the Trade Development Council.
Since Hong Kong does not impose taxes on wine, establishing a strong impression on consumers in this critical market supports commercial access and distribution opportunities throughout the rest of Asia.
Chile’s meteoric 2012 growth in popularity is clear evidence that this objective is being accomplished through successful promotional efforts and delivery of high-quality wine to the Asian market.