Between October 2011 and September 2012, Chile’s Japanese exports increased by more than 900,000 cases over the same time period in the previous year, indicating a steadily growing penchant for Chilean wine by selective consumers in Japan.
The majority of Japan’s target audience is located in massive, hip urban centers like Kyoto and Tokyo, where wine lovers increasingly enjoy the experience of purchasing wine in restaurants. As a result, sommelier recommendations and restaurant wine lists are an ideal resource for promoting Chile.
Hoping to persuade Japanese restaurants to serve more Chilean wine – especially premium wines – in the future, Wines of Chile recently held successful sommelier tastings in the two key cities.
Hotel Okura in Kyoto – one of Japan’s most traditional cities – hosted a Sommelier Tasting on October 22. Of the more than 100 attendees, 70% were restaurant owners, 20% were wine selectors and purchasers, and 10% were wine aficionados.
Renowned Chef-Sommelier Mr. Toshifumi Nakamoto of Tokyo’s “Michelin 3-stars” restaurant L’Osier Ginza delivered a fascinating wine tasting lecture to the attentive audience of industry professionals.
The following day, October 23, Wines of Chile headed to Tokyo for a Sommelier Seminar at Grand Prince Hotel Shin-Takanawa.
The event was inaugurated by Patricio Torres, Chile’s ambassador to Japan. 200 members of the Japan Sommelier Association attended, and Mr. Nakamoto delivered a lecture about Chilean wine and food pairings, while tasting 12 impressive wines.
Through this direct interaction with Japanese sommeliers, Wines of Chile preserves goodwill between the Japan and Chile while innovatively promoting Chilean wine to one of Asia’s largest consumer audiences.