Quebec’s annual Wines of Chile Trade and Consumer Grand Tasting was held on September 26 at elegant event venue Entrepôts Dominion in Montreal.
The tasting and seminar turned out to be a hot topic on the Web, with a live Twitter feed and hashtag generating lively online discussion and interaction.
“Prior to the event, the tasting was promoted in more than 15 stories on traditional media for a total of 370,000 media impressions,” says Wines of Chile’s Montreal office.
“We also created a Twitter hashtag for the event and actively posted some comments. That generated over 41,235 media impressions.”
This broad exposure significantly enhanced the impact of the event, communicating Wines of Chile’s assets to the Canadian audience both in-person and online.
At the event itself, wine professionals, sommeliers, journalists, and aficionados savored the opportunity to taste Chilean wines with fine olive oil and goat cheese at a special tasting station.
Sommelier Bertrand Eichel hosted a fascinating seminar on Chile’s diverse viticulture called “Chile’s wines: From Coastal to Mountain.”
Among the many other highlights of the day, numerous well-known wine specialists attended, including Marc Chapleau (Cellier Magazine), Vanessa Cournoyer (Blogue Tchin Tchin), and Frédéric Fortin (Blogue Cellier).
Ève Dumas (La Presse) participated in Eichel’s seminar, while Nathalie Richard (Châtelaine.com) was said to have adored the event. Tatiana Polevoy (TVA, Salut Bonjour) also relished the experience of discovering Chile, sharing the activities with her Twitter fans.
Renowned journalist and web TV producer Isabelle Juneau remained at the tasting for several hours, building connections with Chilean winemakers and producers to further spread the Wines of Chile message via her popular media outlet.
Finally, host of Plaisirs Gourmands (CIBL) Sophie Ginoux conducted an engaging interview that morning with Alberto Eckholt regarding the Chilean wine industry.
The following wineries participated in the exceptionally successful 2012 Montreal Grand Tasting:
Concha y Toro
Morandé / Vistamar
San Pedro / Tarapacá