Wines of Chile is partnering with the Guild of Sommeliers, to bring Chilean wine to the attention of sommeliers, and to bring sommeliers to Chile, with the goal of expanding Chile’s presence in the on-trade market.
The Guild of Sommeliers is an education and networking community for wine professionals throughout the industry. The Guild is a non-profit organization, established and managed by members, with membership open to any wine professional or aficionado.
The United States chapter of the organization was founded in 2003, but its parent organization, the prestigious Court of Master Sommeliers, originated in United Kingdom in 1977 as a society for Master Sommeliers. The Court of Master Sommeliers presides over the Guild and the wine community as a collection of the world’s elite Master Sommeliers, and anyone who begins the introductory Master Sommelier course is automatically granted membership into the Guild of Sommeliers.
According to Master Sommelier and Wines of Chile Educator Fred Dexheimer, the objective of the partnership between Wines of Chile and the Guild of Sommeliers is to implement “creative ways to get [Chilean] wines into the glasses of sommeliers.”
Since its inception, Wines of Chile’s collaboration with the Guild has resulted in numerous intriguing wines experiences for sommeliers through cleverly-presented classes and tastings.
Last year, Wines of Chile and the Guild began a series of Terroir Master Classes in cities around the world, presenting four different grapes from distinct Chilean terroirs. Tasting topics also debuted last year include “Undiscovered Gems of Chile” displaying six unique Chilean wines, and another tasting of young and older-vintage “Icon wines” showing that Chilean wines age well.
Late-night tastings are planned for sommeliers after work, with a fun “Burgers and Blends” theme, showcasing interesting Chilean blends and providing a venue for sommelier networking.
Wines of Chile also plans to offer a scholarship to Guild members, providing an opportunity for four high-scoring sommeliers to visit and study Chile’s vineyards for one week.
“The Guild does very well with trips and scholarships,” Dexheimer notes. “It gives a lot of scholarships for different organizations.”
This is ideal, since the primary objective of Wines of Chile’s relationship with the Guild is education and promotion of Chilean wines to sommeliers, in order to better familiarize them with Chile.
Describes Dexheimer, “It is a great platform to reach aspiring sommeliers, sommeliers, and people in the trade. With Chile, we’re looking at new ways to get wines out there, and with the Guild we have a great platform, open to creative ideas, and we can have conversations back and forth about what to do different and fun – how to make both organizations look professional, different, and do something beyond the typical scope of a regular wine event.”
The Guild of Sommeliers has “the top education website in the world” for sommeliers, continues Dexheimer. “For us to be with them as a partnership is amazing.”