President of Vinos de Chile (Wines of Chile’s parent organization) and of Wines of Chile’s International Council René Araneda informs the magazine that “after three consecutive months falling in value and volume, in May the exportations of bottled wine grew again, with rates above 11% in both [value and volume], reaching US $133 million and 4.6 million cases.”
More specifically, the average price per case of wine grew to US $29, with May exports increasing 12% in value and 13% in volume.
Observing the industry over a longer period of time, bottled wine exports decreased 0.3% in value and 1.1% in volume between January and May, while the average price per case increased 0.8%. However, over 12 months, bottled wine exports rose 3.1% above the previous fiscal period, to US $1.4 billion and 437 million liters.
“The positive performance in markets like Brazil, Japan and Holland, plus the recovery of United States – despite its decline in average price during the month – provides better dynamism to the shipment of this product,” continues Araneda, “which already exceeds US $540 million in 2012.”
Primary destinations for Chile’s wine exports include United Kingdom – where value increased by 5.1% and volume increased by 4.7% – and United States, which showed a 18.9% rise in value and a 36.2% increase in volume. Brazil was another top importer, growing 58.6% in value (US $13 million) and 56.3% in volume (469,000 total cases, at an average price of US $28 per case, which represents a 1.5% increase in price).
Considering these fantastic numbers, Araneda additionally points out that exportation of bottles valued above US $40 increased 13% in value and volume over 12 months, demonstrating the undeniable success of strategic efforts to market quality Chilean wine to the world.
Congratulations Wines of Chile!