The “repeatability” of Chile’s wine industry is fundamental to its success, and to the success of Chile’s entire economy, according to Forbes Magazine columnist and Bain & Company author Chris Zook.
“[Chilean wine] has become a metaphor for me about how regional companies can grow into strong global competitors based on the strength of their distinctive repeatable business models,” writes Zook.
Adopting an adaptable business model has enabled Chilean wine producers and exporters to consistently deliver a quality product to international consumers, continuously building a solid reputation and steady fiscal growth. Zook compares this progress to innovative and effective Chilean companies Falabella and LATAM airlines.
“In today’s fast-paced world, complexity is the silent killer of growth at many companies,” Zook notes. “But the corollary is that repeatable models—simplicity of concept, of differentiation and of feedback systems—are the quiet rocket fuel for the many companies that are gaining share on incumbents.”
By becoming a metaphor for global competition and intelligent business strategy, Chile’s wine industry is making an economic impression throughout the world, with a powerful momentum that is carrying Chile to the top of the wine trade.