Wines of Chile representatives and industry professionals from around the world converged in Santiago for a Convention of Wines of Chile on Thursday July 26.
Attendees were briefed on key themes regarding Chilean wine, including information about the European, Canadian, Brazilian, Asian and United States markets, along with summaries of Wines of Chile’s priorities and goals for 2013 and beyond.
The event kicked off with an introductory address by Wines of Chile President René Araneda. Managing Director Claudio Cilveti provided a further overview of the organization’s mission and a general status update on Chile’s wine industry.
Michael Cox (UK), Alvaro Arriagada (EU), Anastasia Jones (Asia), Alessandra Battocchio (Brazil), Vivian Alaluf (Canada), Alana Dickson (Western Canada) and Lori Tieszen (US) each elaborated on the status of their particular markets, while Benoit Allaire (Quebec) and Ted Kalaboukis (Toronto) spoke via teleconference. Finally, Mauricio Biancheri discussed Puro Wine.
Throughout the conference, Wines of Chile presented a cohesive strategy for 2013, including building social media and wine tourism, and continuing to nurture innovative methods of reaching out to international consumers in the on- and off-trades.