Aussies love their wine, and they are known for producing some great grapes. Even so, vinophiles Down Under have developed a serious soft spot for wine from Chile.
Chilean news site Emol.com reports that sale of wine imported to Australia from Chile, Argentina and Spain is steadily increasing.
The Australian continent is a vast and fabulous frontier nation, with expansive deserts, plains and tropical rain forests complementing modern urban hubs and enthusiastic seaside ports. The country’s own unique wine regions rival some of the world’s most well-known appellations, but even so, Chile has managed to gain a foothold in the Outback.
Although Australia is the industry’s fourth largest wine exporter, recent statistics show that wine imports grew 4.2% – to 67 million liters – in the 2010-2011 fiscal year, while exports fell 5.2% – to 746 million liters – in the same period of time. Since 20% of wines consumed in Australia are imported from other countries, Australians clearly display a discerning palate and are eager for variety.
Hector Muñoz, director of the import company Wines of Chile/Argentina notes that one particular restaurant favorite in Australia is the Chilean Carmenere, a credit to enamored sommeliers pairing this wine with the Aussies’ signature steaks.
Muñoz elaborates for Emol that since Latin American wines have migrated to Australia, in terms of quality, “they have a very big advantage.” This advantage is statistically evident in the new Australian niche, representing a fresh market and continued growth for Chile’s wine export industry.