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VINTAGES Summer BBQ Consumer Tasting

VINTAGES is organising its FIRST EVER summer event: a Wines of Chile and Argentina BBQ & consumer walk around wine tasting to be held at the Corus Entertainment Building on Toronto’s waterfront on Wednesday, July 25th, from 6:30- 9PM:

  • 15 Chilean and 15 Argentinean wineries are requested by the VINTAGES to participate in this event;
  • VINTAGES will be promoting the event to their consumer database and in-store through promotional signage/flyers;
  • 300 consumers are expected to attend and the event will include BBQ food pairings with South American cuisine;

Goals:

  • To support the June 9th 2012 VINTAGES Chile thematic
  • Increase sell through of Chilean wines purchased by VINTAGES in summer of 2012 at a range of premium and super premium price points
  • Demonstrate to VINTAGES Chilean wineries’ interest in developing the country’s wine category vs. Argentina and other New World countries
  • Drive sales and bring to life your offer to a new and diverse targeted consumer audience


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