In 2012, Chile will be a theme country at this fair that takes place yearly in the city of Vancouver. This is the largest fair in the whole country, and is attended by trade representatives, journalists and buyers from the monopolies of the different provinces. It is also attended by consumers. Every year the fair designates a theme country, which in 2012 will be Chile. This represents a major opportunity for the country, because it will be the focus of the festival. In addition, support activities will be carried out to maximize the role of Chile as the theme country. Thirty-five vineyards will participate in the event..