The Saskatchewan Liquor and Gaming Authority (SLGA) has allocated from October 14th to November 10th 2012, 2012 to showcase Chile. A Regional Thematic within the SLGA is new for Wines of Chile and provides a great opportunity to support this market.
This great opportunity to showcase our region and to draw the consumer focus to Chilean premium wines, grow in volume and value sales and the get the chance to increase the number of listings in the market.
Wines of Chile is working with the SLGA in the planning and development of promotional materials for this thematic display period, which will include freestanding displays in 10 signature stores across Saskatchewan. A winery participation fee of $1,270.00 USD per SKU will assist in covering the costs of the promotion and production of the materials.
Each winery may submit up to four (4) SKUs to participate in the program. All SKUs will be submitted to the SLGA and they will make a final selection of 15 SKUs. Once they have finalized a list and participating stores we will notify you. You will only be charged for wines that are accepted.
This event has the funding and support from ProChile.