The BCLDB has allocated the month of March 2012 to showcase Chile with a Super Thematic in store promotion. The March regional thematic will give great exposure early in the season, and will be immediately following the 2012 Vancouver Playhouse International Wine Festival – February 27 to March 4, 2012.
Wines of Chile is working with the BCLDB in the planning and development of promotional materials for this display period.
This will be a multi-display tiered promotion of Chilean wines including:
• Four skus per tier for an end or freestanding tier.
• Two skus per checkouttier (selections to be confirmed by Stephen Schiedel).
• Two end displays, one freestanding and two checkout in each of 75 participating stores (list to be finalized by BCLDB) across British Columbia, including 21 Signature Stores with the balance being A class stores.
• Collateral to be developed will include floor stand danglers, double backer cards, shelf talkers, shelf label talkers and brochures.