The latest Nielsen data that tracks the UK off-trade up to October 2011 reveals that Chile has moved up to 5th place in the list of best selling wine countries, overtaking South Africa for the first time.
In the gloomy economic climate that is depressing wine sales generally, Chile was one of only four counties that increased volumes over the past 12 months (the others are New Zealand, Italy, and Spain). Chile’s off trade sales of 8.5 million cases, valued at £452 million, gave it a market share of 9.1% overall.
Chile’s performance in the Independents (Impulse) sector was even more impressive with sales up 10% catapulting Chile above France into 4th place with a market share now standing at 10.2%.
Commenting on the figures, Michael Cox Wines of Chile’s Director – Europe said “It is satisfying to see the efforts of the producers and importers being rewarded with more solid progress. Despite rising prices and unhelpful currency issues, value for money remains Chile’s watchword and this underpins its success.”