The LCBO (Liquor Board of Ontario) honored its industry partners, suppliers and agents for their innovation, creativity and commitment to customer service and social responsibility at the 17th Annual Elsie Awards held in Toronto on June 9.
Wines of Chile was recognized for: Best Integrated Marketing Program–Wines, one of the 29 awards handed out this year, in tandem with Wines of Argentina for its successful LCBO “South America” thematic campaign in March 2011 that included in-store tastings, advertising, and a sold-out consumer event for over 500 consumers.
The Elsies recognize industry partners who have excelled at marketing their products and who have worked with the LCBO to help consumers discover the world of beverage alcohol. This year’s awards included recognition for suppliers/agents of the year, best new product launches, best gift items, best special event, and best integrated marketing program. Excellence in social responsibility and environmental commitment were also recognized.
Wines of Chile is represented in Ontario by Andros Communications.