All signs point to success for the Chile Pavilion at the 2010 Expo Shanghai. More than 12,000 people visited on the opening day, with another 17,000 on day 2! The Pavilion expects to receive an average of 15,000 visitors per day over the next six months.
Former President Michelle Bachellet was on hand as Chilean Commissioner General Hernán Somerville led the ribbon-cutting ceremony that kicked off the 6-month run of the Chile Pavilion in the latest World’s Fair on May 1, 2010, and President Sebastián Piñera sent his greetings to the other side of the world through the Antipodal Well, one of the Pavilion’s most popular cultural attractions. Another highlight was the playing of the national anthem while a series of images of the country, including those of the recent earthquake were projected on the “Chilean Wall.” This very popular touch screen wall also invites guests to explore Chilean geography and culture through a series of 36 videos.
The Pavilion itself is a creatively designed 2,500m2 translucent building is certified carbon neutral and is organized to reflect a them of “Better Cities, Better Life,” focuses on improving quality of life.
The “Market Zone” was a great attraction. Chilean wine and pisco was available by the glass at the bar as well as for sale in 350 ml bottles on the first day.
The goal of the fair is cultural exchange and one of Chile’s finest ambassadors is its wine. As such, Wines of Chile is one of the Pavilion’s primary sponsors and will present a number of events and activities to provide opportunities for visitors to learn about Chilean wine. Highlights include seminars presented twice daily by Chinese Wine Educator Thomas Chung that quickly fill to capacity.
And as a special show of friendship between the two countries, Wines of Chile will host a special “Happy Friendship Wine Event” every evening at 7PM in the Market Zone throughout the entire six months of the show.
The Expo Shanghai will remain open from May 1 through October 31, 2010.