Archive for March, 2010
News from Colchagua
Results of the assessment of the Colchagua Valley wineries
Chilean Wine Symposium, Vancouver
Wines of Chile will participate in the Chilean Wine Symposium in Vancouver, British Colombia, Canada on May 11, 2010
SAQ Chilean Country Promotion
The SAQ Chilean Country promotion in P8 apply to both Regular and Specialty products
Dates: October 10th to November 6th (4 weeks)
Features:
• 130 top retail points targeted
• In-store category dress-up for Regular category
• Bottle neckties for Regular & Specialty product
• 2 one-day tasting per point of sale
• 1 one-page ad in Tchin-Tchin magazine - Regular & [...]LCBO Carmenere P8 Mini Thematic Program
Objectives:
• Build awareness and sales of the Carmenere varietal at LCBO and Vintages
• Develop a unique Chilean identity within the South American category
Target:
• Young Experimental Sociables
• Experience Seekers
Period:
• P8 – October 10th to November 6th 2010
Goal: Drive up sales for the Chilean wine category; +20% for featured brands
Offer to Chilean Wine Agents/Brands:
Up to 12 Brand Features in the promotion that [...]Toronto Gourmet Wine and Food Show
Ottawa International Wine and Food Expo
OTTAWA WINE AND FOOD SHOW
FRIDAY NOVEMBER 5 – SUNDAY NOVEMBER 7,
Landsdowne Park Civic Centre
Wines of Chile will participate with an exclusive exhibit space that offers your wines exposure to the trade and high-end consumers. Now celebrating its 25th anniversary, an average of 25,000 attendees has visited the show each year.
a) Main Exhibit – participation fee [...]Rocky Mountain Food and Wine Festival, Calgary
The Rocky Mountain Wine & Food Festival offers an incredible opportunity to gain exposure to thousands of Albertans who love wine and adult beverages. Spend the tasting sessions interacting with your target market, while educating consumers about your products and where to find them. Last year, our consumer surveys indicated that 80% of attendees would [...]
WoC Supplement- Western Canada
Wines of Chile supplement for Western Canada. 24 page special section to be featured in the September issue of Western Living magazine and the October issue of Vancouver magazine. 95,000 copies of the insert will be distributed to targeted readers in Vancouver, Calgary and Winnipeg.
The Annual Wines of Chile supplement will feature an overview of [...]BCLDB Promotion
This year the BCLDB has allocated the month of July to showcase our region. The July regional thematic will give great exposure early in the season, followed by the Vancouver Chilean Fall Festival in early October. BCLDB Portfolio Manager Stephen Schiedel will also be coordinating a special release of Chilean wines in late October. This [...]