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Down To Earth: New World Wine-Producing Countries Working Together at Prowein

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Chile will be among the five New World wine-producing countries (Argentina, California, Chile, New Zealand and South Africa) to join forces at the 2010 Prowein trade fair in Dusseldorf, Germany on March 21-23. This innovative effort will include a series of dynamic seminars and wine tastings in a specially built auditorium beside their country stands.

Down to Earth Prowein Seminar Program

Representatives from each of the 5 member countries will present during the four daily seminars. Monday’s program also includes an additional event presented by the Institute of Masters of Wine. For more detailed information or to register to attend 1 or more seminars, see the Down to Earth website.

SUNDAY 21 MARCH 2010

9:30-10:30:  SIGNATURE VARIETALS
The New World’s iconic varietals, including Chile’s Carmenere. Chilean speaker: Sebastian De Martino (Viña De Martino)

11:00-12:00:  SUSTAINABILITY
From biodynamics to organics to ecology, what sustainability means in the New World wine regions. Chilean speaker: Rodrigo Plass (Chadwick Wines Group)

13:00-14:00:  SENSE OF PLACE
The meaning of Terroir in the New World, how the unique combination of physical terrain, climate, and human input is reflected in wine. Chilean speaker: Ernesto Jiusán (Viña Portal del Alto)

15:00-16:00:  INNOVATIONS IN MARKETING
Leading experts will share case studies on innovative New World marketing. Chilean speaker: Juan Somavia, (Wines of Chile)
MONDAY 22 MARCH 2010

9:30-10:30:  SIGNATURE VARIETALS
The New World’s iconic varietals, including Chile’s Carmenere. Chilean speaker: Chilean speaker: Rodrigo Plass (Chadwick Wines Group)

11:00-12:00:  SUSTAINABILITY
Climate change and the world’s wine industry. Chilean speaker: Cristian Rodriguez (Viñedos Emiliana)

13:00-14:00: SENSE OF PLACE
The meaning of Terroir in the New World, how the unique combination of physical terrain, climate, and human input is reflected in wine. Chilean speaker: Constanza Schwaderer (Bravado Wines)

15:00-16:00:  NOT WHAT YOU WOULD EXPECT
Regional diversity, exciting new varietal plantings, comparisons with Old World wine making and more. Chilean speaker: Christian Sotomayor (Viña Valdivieso)

16:30-18:00:  MASTER CLASS

An introduction to the Institute of Masters of Wine’s global education program, a tutored wine tasting, and the opportunity to discuss professional development.
SPEAKERS: Dr Josef ‘Pepi’ Schuller, MW (Institute Chair), and Lynne Sherriff, MW (Deputy Chair)

TUESDAY 23 MARCH 2010

9:30-10:30:  SIGNATURE VARIETALS
The New World’s iconic varietals, including Chile’s Carmenere. Chilean speaker: Chilean speaker: Sergio Hormazabal (Viña Ventisquero)

11:00-12:00:  SUSTAINABILITY
From biodynamics to organics to ecology, what sustainability means in the New World wine regions. Chilean speaker: Geert Jan van der Zanden (Viña De Martino, consultant)

13:00-14:00:  SENSE OF PLACE
The meaning of Terroir in the New World, how the unique combination of physical terrain, climate, and human input is reflected in wine. Chilean speaker: Claudia Gomez (Viña Garcés Silva / Amayna)

15:00-16:00:  COOL CLIMATE
The difficulties and advantages of wine growing in cooler parts of the world. Chilean speaker: Christian Sotomayor (Viña Valdivieso)

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