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UK Consumers Choose “A Chile Christmas”

uk-chile-christmas-2009-ad-fin3The “Chile Christmas” tasting, held last week in London, was the 6th time Wines of Chile has gathered high profile wine retailers under one roof to show off their Chilean ranges to consumers. Now an annual event for an ever growing Chilean fan club, this year saw 235 guests tasting their way across the length and breadth of Chile, talking to senior retail wine buyers and enjoying the odd empanada.

18 of the UK’s top multiple, independent and online wine merchants were present in the splendid Banqueting Hall of Glazier’s Hall. Between them they showed 282 different Chilean wines retailing at between £6.00 and £30.00, illustrating the tremendous quality and sheer breadth of choice that is available in the UK today.

Retailers were:

Adnams – Avery’s – Co-op – Harrods – Laithwaites

Majestic – Marks and Spencer – Morrisons – Oddbins – QP Wines

Sainsbury’s – South American Wines Online – Tanners – Taurus Wines – Tesco

Vintage Roots – Waitrose – The Wine Society

Feedback from the exhibitors has been tremendous and includes

” … a good cross-section of people tasting fine Chilean wines from a wide range of retailers who put their best foot forward in making their selections. In sum, a great opportunity for potential customers and loyal Chile followers alike to see the best of Chile on the UK High Street and on the web”.

Nick Room – Senior Wine Buyer, Waitrose

“The event had a great atmosphere. It was a great opportunity to demonstrate the fantastic variety and quality Chile has to offer and particularly positive to see how well Sainsbury’s wines were received by consumers!”

Olimpia Lindgren – Senior Wine Buyer, Sainsbury’s

Download the Tasting Catalogue here: “A Chile Christmas 2009

A copy of the tasting catalogue is available to download on www.winesofchile.org

For further information, please contact:

Michael Cox – 01344 872229 or email at: Michael (a) winesofchile.org.uk

Wines of Chile UK, 13 Hermitage Parade, High Street, Ascot SL5 7HE

01344 872229 – info@winesofchile.org.uk – www.winesofchile.org

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