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Nielsen Shows Chile’s Strong UK Results

logo-nielsen-130The latest Nielsen data is in, and we are happy to report another set of strong results for Chile across ALL sectors of the UK trade channels. In summary:

12 months comparison 2008 vs 2009 to 3rd October:

  • Total wine sales in off trade is +3% in volume, and +7% in value, however this modest growth is being driven almost exclusively by the supermarket sector, and within that, much of the growth is from rosé sales
  • Total Chile wine sales in off trade are outperforming the market considerably +17% in volume, and +22% in value
  • Chile’s market share continues to rise – Volume share 8.4% and value share 8.2%
  • Average bottle prices – total all wines has risen in the period by 16 pence to £4.30. Average Chile bottle price has risen by 18 pence to £4.18
  • Rosé sales – total rosé sales increased by 13% in the last 12 months. Chile rosé sales increased 46% in the same period
  • Chile’s sales growth is all the more impressive because the increases are spread across all sectors of the trade:
    • Supermarkets – Volume +16% and Value +22%
    • Multiple Specialists – Volume +23% and Value +24%
    • Independents – Volume +17% and Value +21%
    • On trade – Volume +11%  (despite the total on-trade market showing a decline of 7% – in fact, Chile is one of only 3 countries that are registering increases in sales in the UK on-trade. The other two countries are USA and Argentina)
    • Chile sales above 5 pounds have risen in the last 12 months by 28% and are now 1,062,000 cases. The UK total sales of wine over 5 pounds only increased 14%.

Wines of Chile members may download the full report at Studies & Reports (requires log-in).

logo-nielsen-130graph-chilean-wine-160

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