ProChile and the Agrupación de Agricultura Orgánica de Chile (Chilean Organic Agriculture Association) hosted a seminar on “Organic Products, Market Strategies, and Access to the Asian Markets” to help orient industry members on how to enter that attractive market. Chile’s organic products are currently destined primarily to the United States and Europe. The seminar specifically focused on Korea, Taiwan, and Singapore.
ProChile Director Alicia Frohmann emphasized in her opening remarks that the high international demand for organic products presents an excellent opportunity for Chile. “International consumers are increasingly showing preference for healthy products, and 63 million hectares world wide are now certified organic,” added Under Sectary of Agriculture, Reinaldo Ruiz.
Miguel Elissalt, President of the Chilean Organic Agriculture Association, noted that the international economic crisis has been hard on the organic sector and commented that it “obligates us to be more competitive and more creative with regard to diversifying the target markets.”
Organic agriculture is a growing market in Chile, which has particularly advantageous conditions for organic agriculture, due to its Mediterranean climate and natural geographic barriers (the Andes Mountains, the Pacific Ocean, the Atacama Desert, and the Patagonian Ice Fields). The country has participated in certified organic agriculture for 15 years, and currently 500 growers have obtained certifications.
Chile’s organic exports are 70% fruit, 18% processed products such as wine and olive oil, and 12% vegetables.