Wines of Chile » WoC Blog » New World Wine Alliance: An Intro to Wine World 2.0?

New World Wine Alliance: An Intro to Wine World 2.0?

As we say in Chile, ¿A ver? It’s the kind of expression that just slides off the tongue whenever some bit of particularly interesting information catches us by surprise. We even say it twice if it’s really interesting. A kind of “Come again?” if you will that is certainly warranted at the A ver, A ver-worthy news—that 5 New World Wine producers (Chile, Argentina, New Zealand, California, and South Africa) have banded together as the New World Wine Alliance and will present a united front at the 2010 ProWein trade fair in Dusseldorf next March. (Take a look at the July 15 press release).

We all know that selling wine is a rough business—especially in today’s times and even more so when you’re a New World David up against some pretty hefty Old World Goliaths. Today’s bottle-battle takes some real head-scratching, brain-storming creativity to cut through the tradition and get your wine into as many glasses as possible. So here’s a thought… What if you got a bunch of Davids to buddy up in the face of the not-so-united Goliaths?

Sounds like the New World is not only thinking outside the box, but coloring outside the lines as well. We seem to be entering “Wine World 2.0” Interesting times are certainly ahead.

There’s still not a lot of information out yet-the tight-lipped group just spilled the news a few days ago—and there are still more questions than answers at this point. Wine writer Simon Woods asks how “lumping five rather large and quite disparate countries/states together under one banner accentuate the regional strengths?” And Australia’s absence is rather elephant-in-the-roomish-their “focusing on the east” justification is not thoroughly convincing—but we do know that the bright-and-shiny NWWA will get “Down to Earth” in Dusseldorf and that the wine world as we know it is moving is about to take a new direction.

8 Responses to “New World Wine Alliance: An Intro to Wine World 2.0?”

  1. Simon Woods says:

    What’s also been interesting is the lack of comment from the European wine producing countries. Is it that they haven’t heard of it, are pretending they haven’t heard of it, are just ignoring it because it doesn’t relate to them, or are planning to do something about it when everyone has returned from holiday and they can schedule an extraordinary committee meeting on the subject?

  2. Editor says:

    So true… Where’s the buzz? Why the silence?

  3. As you note, where’s the buzz? Heck, where’s the website? We wrote about it as being “the sizzle without the steak.” Kind of sad. A great idea with unsure execution, at least at this point.

  4. Editor says:

    Sizzle without the steak… good one…
    The idea is really great, now we need to push them to tell us what it’s all about!
    Could that be their angle? Create a “Mystery Buzz”? Get us all demanding news?

  5. [...] Read the original here: New World Wine Alliance: An Intro to Wine World 2.0? [...]

  6. Michael Cox says:

    The analogy of ‘David & Goliath’ is an interesting one. One glance at some export and/or sales stats relating to many key EU markets (especially UK) would indicate that ‘David’ – the so called New World – has gone through the growing pains is now taller than ‘Goliath’. Just as a father has trouble reacting when his son outgrows him, the Old World is in a quandry!

  7. Editor says:

    Good point Michael… So how’s this Old World Goliath-Dad going to react at ProWein? Will they take a “ignore them and they’ll go away” approach? Or come back with some new strategies of their own? They seem to be keeping pretty mum about it so far!

  8. Great read, very interesting. Thanx for the post

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